In this Sunday, March 11, 2018, photo, Barber Eric Muhammad, owner of A New You Barbershop measures the blood pressure of customer Marc M. Sims in Inglewood, Calif. Black male customers at dozens of Los Angeles area barbershops reduced one of their biggest health risks through a novel project that paired barbers and pharmacists to test and treat customers. (AP Photo/Damian Dovarganes)
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Trim your hair, your beard, your blood pressure? Black men reduced one of their biggest medical risks through a novel project that shows the power of familiar faces and trusted places to improve health.