Cosmetic products are displayed inside the new Christian Louboutin space at the revamped second floor devoted to beauty at Saks Fifth Avenue in New York. Department stores are being forced to rethink how they sell higher-end makeup and perfume as competition intensifies from discounters like Target, specialty chains like Sephora and Ulta and online brands. (AP Photo/Bebeto Matthews)
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It's the beauty aisles themselves getting makeovers now.