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Cheryl Grace, the senior vice president of U.S. Community Strategic Alliances and Consumer Engagement for Nielsen, says that marketers must recognize the intercultural influence of Black women on the general market. In this photo, Grace (née Pearson-McNeil) speaks during the 2017 NNPA Mid-Winter Conference in Fort Lauderdale. (Freddie Allen/AMG/NNPA)

Cheryl Grace, the senior vice president of U.S. Community Strategic Alliances and Consumer Engagement for Nielsen, says that marketers must recognize the intercultural influence of Black women on the general market. In this photo, Grace (née Pearson-McNeil) speaks during the 2017 NNPA Mid-Winter Conference in Fort Lauderdale. (Freddie Allen/AMG/NNPA)

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Nielsen study reveals spending power of Black women

A new report detailing the record-setting spending power of African American women has further buoyed the confidence of Black female entrepreneurs, who said the information proves their undeniable value to the United States and the global economy.