Comcast’s ‘Mover’ Heads Inclusion and Multicultural Marketing for Northeast Division
Stacy M. Brown, NNPA News Wire Contributor | 2/4/2017, 6:43 a.m.
She was named to Ebony Magazine Power 100 of 2016, a distinction handed out to such notable African-American achievers as the family of President Barack Obama, Lonnie Bunch, Melissa Harris-Perry and John Legend.
Other publications have featured her as a “mover and shaker” and now Janet Uthman, a former corporate marketing director at BET, has transitioned smoothly into a new role at Comcast as the division vice president of Inclusion and Multicultural Marketing.
“As the head of Inclusion and Multicultural Marketing for Comcast’s Northeast Division, I am responsible for overseeing the planning and execution of diversity and inclusion efforts, as well as multicultural marketing strategies across the Division,” said Uthman, who joined Comcast in 2008 as region director of product management.
Uthman’s division is spread across 14 states including Maine, Vermont, New Hampshire, Pennsylvania, Maryland, Virginia, Delaware, Connecticut, Massachusetts and the District of Columbia.
She holds a Masters of Business Administration in Marketing from UCLA Anderson School of Management and a Bachelor of Science Degree in Accounting and Finance from UC Berkeley and previously served as region sales director for the Disney Channel.
Prior to taking over her current role in October 2015, Uthman worked as vice president of Marketing and Sales at Comcast where she gained a reputation for crafting competitive strategy and successfully building top performing sales teams while delivering best in class results.
“This past year, I helped assemble a group of leaders across the Division who are committed to being champions of diversity and inclusion in all aspects of our business,” she said.
“Together, we have continued to build on our initiatives to ensure all 22,000 of our employees across the Division have an equal opportunity to succeed at Comcast and reflect the diverse communities in which we live and serve.”
The company’s Beltway Region Black Employee Network has also proven successful.
The Beltway Region, which includes the Washington, D.C. area, kicked off the Black Employee Network Employee Resource Group – ERG – last March to champion growth, development and opportunity for individuals of color, Uthman said.
“Understanding the importance of employee resource groups, the Region also recently launched the Veterans Network, Women’s Network and Young Professionals Network, and is looking to include others,” she said.
“In addition to networking, these groups provide peer-to-peer mentoring, help drive business initiatives, as well as improve community relations, as several members are involved in local organizations around the Greater Washington, D.C. area.”
Uthman has also been busy offering guidance on programming and product enhancements that appeal to multicultural audiences, and looking for opportunities to meet with customers at various local events, recognizing that not all customer segments can be addressed with one general marketing message.
“We continuously look to create culturally relevant marketing ads, as well as expand our programming content to appeal to African-American and multicultural audiences,” Uthman said.
“We recently added the Impact Network, ASPiRE and REVOLT to our channel lineup, as well as distributed an RFP to add two additional African-American majority owned networks by January 2019,” she said.